In fact , companies that cannot grow through successfully implementing sustainable practices probably won ’ t grow much further at all .

Today , rising consumer awareness is placing a huge pressure on brands – of any industry – to adopt more transparent , eco-conscious practices . In Deloitte ' s recent consumer behaviour report , almost a third of consumers surveyed stated that they had ‘ stopped purchasing certain brands or products because of ethical or sustainability-related concerns about them ’.

But , have these ground-level environmentalist efforts made their mark ? Does sustainability have a solid future in data centre colocation ?

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