passionate about drastically reducing carbon emissions for a more sustainable sector .

We created GreenerData . net and # GreenerData to raise additional awareness , educate , share real-world , current examples , and pledge our commitment and work together to heal this world and provide a lasting legacy for our children .

What are the biggest challenges you face in the market ? I think our data centre industry is challenged with too much incorrect , antiquated and / or underutilised data , yet not enough industrywide metrics , monitoring and accountability . I think it ' s more important than ever to communicate , clarify , define and deliver – not just as companies or countries , but as global citizens – and to report our findings , optimise and educate on a going-forward , collaborative basis . This was the motivation for Greener Data and our active participation in great organisations , such as Infrastructure Masons .

What services are you investing in the most ? Since the pandemic , we have ' doubled-down ' on our digital channels to help further drive this global education and promotion of accurate , useful news and information . For example , we host Virtual Roundtables every 6 weeks , which allows us to line up the headline makers on current trending topics , such as the state of our sustainability efforts in our industry .

We also created GreenerData . net as an educational forum that curates the very latest sustainability success stories – including press releases , articles , videos , roundtable discussions , eBooks , and more – so we can all access the latest best practices to reducing carbon emissions in our data centres globally and to help us as an industry decrease not just our own footprint , but those of our clients .

What does the future look like for JSA over the next 12-18 months ? In this crazy , post-pandemic world , the way we receive our news , the way we communicate and collaborate – even the way we live – have all changed . As such , we need to continue to challenge ourselves to innovate , collaborate and partner , stay flexible and adapt to the changing marketplace , encourage new voices and perspectives at the table , and continue to dig deep and give back .

This industry has provided us with so much trust and so many blessings over the years , how can we at JSA give back and provide more ways to share information so we can all make better business decisions and grow together ?

Over the next 12-18 months , look out for more of our commitment to our industry , as well as to sustainability , inclusivity , global cooperation and education . Look out for our innovative new services and educational channels designed to delight and inspire not just our clients , but the industry at large .

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