TRAILBLAZER

What unique services do you bring to the telecoms market ? Here at JSA , we start with strategy first . We begin with a messaging workshop with our clients ' key stakeholders , to listen , analyse , refine and competitively benchmark our clients ' core messaging and ensure it is in line with the latest business objectives .

We establish KPIs ' out of the gate ' to define what a successful relationship requires , and we devise a customised , go-to-market communications plan for the next 6 months ahead to achieve those KPIs .

When did you realise there was a problem with the way that data centres are marketed , and how are you solving it ? A few months back , I read a statistic that forever changed me . A recent International Energy Agency ( IEA ) report stated that approximately 2.5 % of global energy is consumed by data centres and data networks , and this number is expected to quickly rise , with global energy used by data centres alone to increase to 8-10 % by 2030 .

That ’ s a staggering number and a staggering increase . And as the founder and CEO of my firm , I felt directly responsible .

So the question we asked ourselves here at JSA is : what if ? What if we could leverage our network and our curated resources and channels to help our clients ' efforts to be greener as an industry ? What if we could bring the digital infrastructure community together to collaborate , act as global citizens and share approaches to greener businesses , facilities , and technologies across dividing lines and internationally ?

Our answer was Greener Data , a multiauthor , Amazon best-selling book featuring the success stories and perspectives of 24 leading decision-makers in the data centre and network infrastructure industry , who are

14 August 2022