Data Centre Magazine August 2020 | Page 23

23 they ’ ve offered incentives to customers who need to quickly migrate their IT and network infrastructure or require immediate expansion of capacity , and to encourage customers to take advantage of eStruxture ’ s onsite technicians to enable customers to deal with issues remotely , in a bid to protect both the facilities and the customers ’ and eStruxture ’ s employees while the pandemic is ongoing .
Ultimately , to be successful , Coleman says you need investors that believe in you , as well as intimate knowledge of the marketplace . “ The data centre market is a bit of a ‘ build it and they will come ’ market , so you need confidence in how it ’ s evolving , and where new markets could turn into data centre-centric markets that otherwise weren ’ t previously . You really need your finger on the pulse of the marketplace and their localised nature to truly understand them .”
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