CLOUD & COLOCATION
Q. WHY IS THE RISE OF NEOCLOUDS RESHAPING THE ECONOMICS AND ARCHITECTURE OF AI INFRASTRUCTURE? WHAT DOES THIS MEAN FOR ENTERPRISES?
» Neocloud providers are reshaping AI infrastructure because they offer specialised capabilities that address the cost, performance and regulatory pressures created by modern AI workloads. While hyperscalers excel at global scale, elasticity and managed services, they are not always the most efficient option for GPU-intensive training, sovereign deployment and predictable pricing.
Neoclouds fill this gap by providing high‐density compute and more transparent economics, particularly for GPU-heavy workloads and regulated industries. As a result, enterprises are moving away from a“ hyperscaler only” mindset. Instead, they’ re adopting a strategic mix of hyperscaler breadth and neocloud specialisation. The shift is no longer about whether to use neoclouds, but how to operate across multiple providers without introducing operational complexity.
Q. HOW DOES DECENTRALISED CLOUD ADOPTION WITHOUT UNIFIED CONTROLS LEAD TO SHADOW POLICIES, INCONSISTENT SECURITY POSTURE AND UNPREDICTABLE WORKLOAD BEHAVIOUR?
» When organisations adopt multiple clouds without unified governance, each team tends to configure
HOW EMMA MAKES THE CLOUD WORK FOR ITS CUSTOMERS
Founded in Luxembourg in 2021, emma is a distributed cloud infrastructure platform designed to give European enterprises unified control and genuine data sovereignty across their entire multi-cloud estate. As enterprise infrastructure becomes increasingly complex, emma provides a single, cohesive operating layer that seamlessly bridges global hyperscalers, AIoptimised neoclouds, regional European providers and on-premise environments.
By enabling centralised deployment, intelligent cost control, and policybased governance, emma empowers organisations to eliminate vendor lock-in. The platform guarantees operational coherence, ensuring every workload meets stringent compliance regulations without ever compromising on performance, security, or enterprise flexibility.
environments independently, resulting in shadow policies and inconsistent operating practices.
Identity, networking, encryption and tagging standards drift because no central function ensures they remain aligned across providers.
This creates a fragmented security posture in which workloads inherit different defaults and protections depending on where they run.
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