DMITRY PANENKOV
CLOUD & COLOCATION
The rapid escalation of AI workloads is fundamentally rewriting the economics and architecture of enterprise infrastructure. While global hyperscalers have long dominated the conversation, a new breed of“ neocloud” providers is rapidly gaining traction.
Offering the high-density compute, transparent pricing and data sovereignty demanded by GPU-heavy and heavily regulated applications, neoclouds are successfully breaking the hyperscalerfirst mindset.
However, this transition is not without friction. Operating a sprawling, multi-cloud estate without a unified strategy often leads to a fragmented security posture, shadow IT policies and entirely unpredictable costs.
The challenge for today’ s enterprise is no longer whether to adopt multiple cloud providers, but how to orchestrate them without descending into operational chaos.
To unpack this critical industry shift, Data Centre Magazine sits down with Dmitry Panenkov, CEO and Founder of cloud management platform emma.
Dmitry explores why bridging the gap between hyperscalers and neoclouds requires a radical rethinking of infrastructure governance. He outlines the hidden dangers of decentralised adoption and explains why a centralised, automated control plane is the ultimate key to delivering AI at scale – transforming a complex multi-cloud web into a secure, costefficient and cohesive fabric.
“Centralised control is essential for multi-cloud AI because it provides a single operational layer that ensures consistency across all environments”
Dmitry Panenkov Founder and CEO emma
DMITRY PANENKOV
TITLE: FOUNDER AND CEO COMPANY: EMMA INDUSTRY: CLOUD
Dmitry has over two decades of experience in the tech industry, and has held leadership roles at some of the most influential companies, including Arista Networks, Juniper Networks and Allot.
120 April 2026