SUSTAINABILITY
we have become so used to utilise a range of physical structures and processes in order to keep us connected.
Maximilian Raynor has previously styled for the likes of Lady Gaga and Chappell Roan. The dress took 640 hours to create and consists of Cat 5 and fibre optic cables, metal washers and nuts and bolts. Weighing 25 kilograms, Equinix says the garment features enough networking cable to run the length of 72 Olympic swimming pools.
These items are all used at an Equinix data centre, with the designer eager to highlight a focus on repurposing and how we consider unconventional materials.
“ It creates an interesting contrast of the internet and data which we perceive as so futuristic and then these almost historical techniques such as basket weaving and crochet that feel from a different time,” Maximilian Raynor shares.“ The project spans history in that sense as something both historic and futuristic.”
Equinix is a leading provider of data centres and interconnection solutions.
It plays a crucial role in connecting businesses across the globe through a robust network of data centres and is dedicated to providing reliable and secure colocation and interconnection services. This ultimately helps enterprises optimise their digital infrastructure.
Under the leadership of CEO Adaire Fox-Martin, who featured as # 1 in our Top 100 Women in Data Centres 2025 list, Equinix continues to expand its footprint, enabling businesses to harness the power of cloud services and advanced infrastructure management.
Representing a new data-driven world This transformational dress also represents how significant data centres are in the age of AI. These facilities are not only hubs of information, but critical structures that support communications, connectivity and digital transformation.
It speaks to a larger conversation about bridging the visible and the invisible in a world now governed by technology.
Speaking at the time, Equinix’ s President of EMEA Bruce Owen shared:“ By bridging the gap between physical and virtual, we wanted to create something tangible that works as a unique talking point to highlight the many thousands of connections that are created to support economies and societies every day.
“ The design pays homage to the physicality of the vital infrastructure that makes up the internet. Rather than some sort of weird magic or unexplainable force that just happens to work, it’ s a physical, intricate network of cables, traversing land and sea and creating physical connections housed in data centres worldwide.”
20 April 2025