SUSTAINABILITY
Personification of the internet herself is a groundbreaking feat that combines the worlds of data centres and fashion. Designed by Maximilian Raynor in partnership with Equinix, the one-ofa-kind dress represents the essence of wearable technology. Unveiled in January 2025 in London, it is made entirely from materials sourced from one of Equinix’ s London data centres.
The dress pays homage to the unseen yet essential digital infrastructure that powers modern life. The garment reveals the tangible form of the Internet – something that is rarely seen, yet is used by people everyday to remain connected.
What it means to be connected Technology has become so entrenched into everyday life, it is not often considered what physical elements are required to power AI, cloud computing and global connectivity.
For one thing, data centres are entering the public consciousness more than ever before. Yet, plenty of people don’ t recognise that these innovative technologies are attached to something tangible in order for them to work.
Using chatbots like ChatGPT for between 10 to 50 queries consumes roughly two litres of water, according to experts from the University of California.
As a result, the dress acts as a reminder. It represents the backbone of our connected world and challenges the all-too-common perception that the Internet is something entirely virtual. In fact, these everyday systems that
16 April 2025