Data Centre Magazine April 2024 | Page 97

ANDREW LAIDLAW
SUSTAINABILITY

ANDREW LAIDLAW

TITLE : TECHNICAL POWER SPECIALIST
COMPANY : IBM INDUSTRY : TECHNOLOGY LOCATION : LONDON , UK
Laidlaw is an experienced technology specialist with a wide range of expertise , primarily covering open source technologies and their applications . He holds extensive experience of applying a range of technologies to help solve business problems across a variety of industries , including deep learning and machine learning .
solutions to improve performance and consolidate its data centre footprint .
“ In terms of the project that we ’ re talking about here , it was really a partnership from the very beginning ,” Laidlaw says . “ It was based on how we collectively look at the challenge of improving sustainability and business outcomes for Service Express with the right technology from IBM , and also how we tie everything together .”
As Ockwell explains , the partnership is about how Servive Express leverages IBM ’ s different technology solutions and services to resolve business issues .
“ We like to think of ourselves as data centre and managed services experts ,” he says . “ We ’ ve got a lot of people who are great technical resources as well . But by using very specialist consulting services from IBM , or some of the other OEMs that we work with , we ’ re able to gain lots of new ideas , new innovations and different ways of thinking that we may not be thinking about .”
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