SERVERFARM
But this also brings opportunities . For example , GPU server operating temperatures could rise by 10 degrees . With the introduction of liquid cooling technology , the excess high-grade heat generated could be put to use beyond the data centre . Inside the facility , the PUE number could be reduced by 10-15 % - which at the scale being operated means vast savings . At Serverfarm , we specialise in doing more with less . That means typically delivering 20 % more computation for the same amount of power and space .”
Serverfarm is also innovating when it comes to its relationships with power utilities . This spans exploration of on-site generation , integration of Renewable Energy Resources to the use of new energy storage and provision through fuel cells .
Through wider adoption of such technologies , Papouchado explains the wider data centre industry can help the world transition from fossil-based power to renewable energy .
“ We are very much concentrated on delivering power to the data centre , giving the grid time to grow to our data centres , and being good consumers of power ,” he adds .
“ If you buy gold one day , it ’ s still gold 100 years from now . But if you buy a data centre today , it ’ s run by fossil fuels , it has diesel generators , and it has air cooling . In 20 years , the data centre will be completely different . It will probably have gas generators , it ’ s going to run on different power sources such as wind , solar and nuclear , and whatever else comes along .”
This highlights the change in pace and trends , and the need for data centre operators to stay agile . This is illustrated by Serverfarm ’ s approach to ramping capacity . Customer journey requirements can change quickly . Where customers may start by taking down chunks of data centre capacity
90 April 2024