SERVERFARM available , and planned , built and operated accordingly . Serverfarm recognised early on that the smart investment , use and management of finite resources was the only sustainable long-term strategy .
Demand on data centres is everincreasing . Where customers would seek to grow power in 1-3MW chunks , today demands for 8-10MWs of additional power are common . AI and High Performance Computing workloads require even more power , delivered faster . The data centre industry must think in new and innovative ways . Serverfarm is leading this change .
SAM BROWN TITLE : CDO COMPANY : SERVERFARM LOCATION : UNITED STATES
Sam Brown joined the Serverfarm team in 2011 and is responsible for managing all aspects of data centre construction and critical infrastructure projects from initial facility acquisition to design , budgeting , bidding , building , commissioning , and final turnover to the customer . Since joining the company , he has led projects ranging from incremental power and cooling infrastructure upgrades to major expansion and modernization of large scale data centre developments .
Prior to joining Serverfarm , Brown worked for five years as a mechanical project engineer for Ascent , LLC . Brown is a graduate of the University of Missouri-Columbia with a degree in Mechanical Engineering .
Sustainability is at the heart of Serverfarm ’ s mission , particularly as it continues to expand globally . Its data centre development strategy is based on building new facilities where needed , and modernising , retrofitting and expanding existing facilities where possible .
This approach helps Serverfarm offer its clients the most sustainable and efficient data centre capacity available . With buildings and construction directly representing around 42 % of all annual global CO2 emissions , reducing the carbon produced by developing new buildings is an essential component to mitigating the global climate crisis .
Repurposing and modernising existing buildings has proven carbon benefits . Analysis of Serverfarm ’ s Chicago data centre , which the company purchased in 2010 , has proved that sustainable expansion through retrofitting can result in a modelled 88 % embodied carbon emission reduction .
“ Today , half of our deals are adapt and reuse ,” Papouchado explains . “ We are still finding a lot of properties we can reuse economically and efficiently , and as a result , there are a lot of buildings that are not going to landfill .”
Sam Brown is Serverfarm ’ s Chief Development Officer . He says : “ Customers require capacity fast . When we view a property , we are evaluating how much more capacity can be delivered through existing power infrastructure , where that infrastructure can be upgraded to provide additional capacity , how much more IT can be hosted and importantly , how quickly can modernisation and expansion be achieved . This is not just on newly acquired properties . We constantly look to expand our facilities through additions , efficiencies and improved utilisation in response to customer demand for more capacity .” datacentremagazine . com 87