Data Centre Magazine April 2024 | Page 84

SERVERFARM
Without smart operation , a full building running at high utilisation is only a shortterm gain . By developing InCommand , Serverfarm recognised that providing actionable data on how equipment is being used and operated over years and decades pushes costs down and useful life span up , squeezing out waste in the process .
This cutting-edge solution has been recognised with multiple award – including winning an SDC Award for Best Cloud Platform and being shortlisted for DCS Awards ’ Data Center Intelligent Automation / Management Innovation of the Year – showcasing the solution ’ s capabilities in optimising and streamlining data centre operations .
As Serverfarm CEO Avner Papouchado says , the business has scaled dramatically from a family company with limited resources , to a company that today holds a key role in the data centre industry . “ We understand the agility that our customers need , and we continually try to make our customers ’ lives as easy as possible ,” he says .
This mission is reflected in the way Serverfarm acts as a true partner to customers . Not content with building data centres based on a set design , its solutions match customer needs and strategic objectives .
“ We understand users want compute , and they don ’ t want the building itself . Ultimately , we try to make the whole experience easier for our customers , so we are never the problem .”
Smart investment central to Serverfarm ’ s long-term strategy In the early years of the data centre industry , some believed that abundant resources in terms of land and energy would always be
84 April 2024