SUSTAINABILITY PLAYING A KEY ROLE IN CLOUD ADOPTION
house in order and delivering on our 2030 commitments ,” commented Melanie Nakagawa , Microsoft ’ s Chief Sustainability Officer , and Brad Smith , its Vice Chair and President , in a 2023 report . “ We made ambitious commitments in 2020 and we knew that progress would not always be linear . These commitments are rooted in science and take the necessary steps to protect our ecosystems and prevent the most severe impacts of climate change . We are firmly focused on achieving our 2030 commitments and making the right long-term investments that support the sustainability of our business for decades to come .”
Sustainability is an increasingly important aspect for enterprises looking to move to the cloud . According to Gartner , organisations deploying Gen AI services will look to the public cloud , given the scale of the required infrastructure .
The pressure from investors , customers , regulators and governments about sustainability is forcing organisations to manage and optimise their IT carbon emissions to achieve their environmental sustainability goals . New processes , capabilities and tools will be introduced , oriented to the monitoring and management of energy consumption and carbon emissions for GenAI workloads deployed on the cloud .
“ Cloud computing plays a pivotal role today in supporting sustainability and Gen AI business applications by providing scalable infrastructure , enabling eco-friendly practices and allowing cost-effective resource management ,” says Sid Nag , Vice President Analyst at Gartner . “ Cloud is the platform that most IT leaders rely upon to support their sustainability journey when it comes to overall Gen AI implementation .”