LITY
With demand for digital services having grown rapidly , we explore how the hyperscalers ’ sustainability strategies are transforming the data centre industry
WRITTEN BY : MARCUS LAW
The backbone of today ’ s digital infrastructure , data centres have been a much-maligned presence in the global mission to reach sustainability goals . Famously responsible for around 1 % of global electricity consumption , powerintensive workloads such as AI and cryptocurrency mining set to cause data centre electricity use to double by 2026 , according to a report by the International Energy Agency .
Demand for digital services has grown rapidly in recent years . Since 2010 , the number of internet users worldwide has more than doubled , while global internet traffic has expanded 20-fold . Rapid improvements in energy efficiency have , however , helped moderate growth in energy demand from data centres and data transmission networks .
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