FOREWORD
Sustainability is Central to Hyperscalers ’ Strategies
We explore how the hyperscalers ’ sustainability strategies are transforming the data centre industry
“SINCE 2010 , THE NUMBER OF INTERNET USERS WORLDWIDE HAS MORE THAN DOUBLED , WHILE GLOBAL INTERNET TRAFFIC HAS EXPANDED 20-FOLD ”
Demand for digital services has grown rapidly in recent years . Since 2010 , the number of internet users worldwide has more than doubled , while global internet traffic has expanded 20-fold . Rapid improvements in energy efficiency have , however , helped moderate growth in energy demand from data centres and data transmission networks . Once notorious for their energy consumption , today ’ s hyperscalers are undergoing a significant shift , with sustainability becoming a central pillar of their strategy .
With the top three cloud providers – AWS , Microsoft and Google – accounting for 65 % of the worldwide market , this month we explore how these hyperscalers ’ sustainability strategies are transforming the data centre industry , amid growing customer demand for ecoconscious solutions to the increasing economic viability of green technologies .
We also highlight the role of hybrid data centres , explore the role of predictive maintenance in data centres , and spotlight the Top 10 hyperscalers . Enjoy the issue .
MARCUS LAW marcus . law @ bizclikmedia . com
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