Data Centre Magazine April 2023 | Page 89

SUSTAINABILITY
Mark Pestridge , Senior Director of Customer Experience at Telehouse , emphasises this : “ The ability to access connected ecosystems will be critical in helping organisations to extend network reach , reduce latency and costs , and improve performance – particularly as user and infrastructure demands continue to grow .
“ Having a data centre that is secure , power dense , and highly connected will become increasingly pivotal in enabling enterprises to quickly ingest and process data , gaining an edge over the competition . With the right data centre partner , businesses can build the essential infrastructure foundations and connections to thrive in this new , interlinked landscape .”
With growing connectivity , the future of data-driven sustainability is looking bright : 82 % of business leaders surveyed by Inmarsat state that IoT is critical to improving ESG outcomes , with 80 % planning an increase in their use of IoT solutions over the next 12 months .
However , though data-driven initiatives and systems have the potential to aid DC sustainability , it ’ s vital that organisations seek to avoid misleading statements about their impact , which could be deemed ‘ greenwashing ’. To ensure that this doesn ’ t occur , it would be prudent for the data centre community around the world to work together to form a set of regulations that will aid management .
With the variety of data available continuously expanding – along with the methods of collection – resulting data centre sustainability-focused innovation could be an industry game-changer . datacentremagazine . com 89