“ It ’ s these detailed insights into customer habits that does and will allow utilities to achieve maximum efficiency and customer satisfaction ”
SUSTAINABILITY
“ It ’ s these detailed insights into customer habits that does and will allow utilities to achieve maximum efficiency and customer satisfaction ”
ALASTAIR MACLEOD CEO , GROUND CONTROL
highlight problem areas , and identify practical solutions . But how exactly does this work , and what sorts of solutions are being dreamt up to meet targets ?
Doing the data due diligence The notion of collecting data to glean information may not be a new one , but it has – thanks to the ever-evolving nature of tech – become a much more efficient and worthwhile endeavour for businesses .
Switching from manual data collection and monitoring to new methods has culminated in vast swathes of data , revealing unique opportunities to streamline processes with sustainability in mind .
In late 2022 , for example , Google reported that data collection had revealed its global data centre fleet consumed approximately 4.3bn gallons of water throughout 2021 .
The tech giant has since announced measures to aid water recycling via wastewater , seawater , and industrial water sources to future-proof its fleet .
As well as aiding businesses ’ sustainability measures , data can also help performance .
“ Data is empowering providers to deliver better , more consistent utility supply to consumers , despite ever-increasing demand ,” concurs Alastair MacLeod , CEO of Ground Control , highlighting the business benefits . “ Companies failing to incorporate a robust data strategy into their business plan are likely to find themselves at a major competitive disadvantage in the very near future , if not already .
“ Our recent paper , Data ’ s journey in shaping digital transformation in utilities , and what it all means , examined this very dilemma , and how far utilities companies have come in terms of collecting and analysing data to streamline their operations .” datacentremagazine . com 83