Data Centre Magazine April 2023 | Page 24

FIVE MINUTES WITH ...
well , but my interest in “ thinking machines ” persists and continues to evolve to this day . I started a full-time job in between my first and second year of college and , by the time I was in my second year , I was already running my own company .
Q . WHAT LED YOU TO THIS INDUSTRY ?

» My first company grew at such a rapid pace that I could see the decline in efficiency between when we started the company with five employees in one room , to more than 100 worldwide .

I spent a lot of my time managing emails , spreadsheets and meetings , trying to understand who was doing what , when , and what the impact or results were . There was no real-time visibility unless I picked up the phone and asked . I knew we were not nearly as productive and efficient as we could be , and that ’ s when I started thinking about collaboration and project management .
At that time , I saw a critical gap in project management that needed to be filled .
While most PM solutions were great at handling one large-scale project , they weren ’ t built to juggle multiple projects in an agile environment . They missed critical collaboration capabilities that teams need to work effectively . They also focused on one aspect of work – a well defined project – when , in reality , a lot of work in the company falls more into a ‘ workflow ’ category .
So , I decided it was time to break the silos and create a work management platform that could handle any kind of work for the organisation , and do it in a way that would scale from one project or team to hundreds of thousands . The technology was also getting there , with the tech world on the cusp of cloud and mobile revolutions . This is how Wrike was born .
24 April 2023