Data Centre Magazine April 2022 | Page 41

Lars Schedin , head of one of the world ’ s greenest data centre companies , on why carbon neutral is a lie the industry tells itself and its customers
WRITTEN BY : HARRY MENEAR
overstretched renewable energy grids - is an existential concern .
“ The shortage of power in Europe in general will also be felt in our industry this year ,” says Lars Schedin , a Senior Advisor at EcoDataCenter ( who served as the company ’ s CEO until summer last year ), one of the greenest data centre operators in the Nordics . “ In the FLAP-D markets , projects have been banned , there have been environmental protests , and other hurdles due to the fact that this industry is very power intensive . A power hungry industry and a society trying to undergo the process of electrification and decoupling from fossil fuels don ' t go hand-in-hand .”
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