data centre firms , goes where the hyperscale demand is - recently made its first push into Madrid , where Microsoft Azure and Amazon Web Services are both in the process of preparing new cloud regions for launch .
However , lurking behind the first barrier is another one that , for AWS and Microsoft , is a lot harder to surpass .
“ We Want European Cloud ” “ There ' s still the issue that the outsourcing options in the European data centre and cloud space are still largely to North American companies . In certain European countries , that doesn ' t sit all that well ,” explains Pullen .
In fact , Europe is having a very anti- American cloud moment . In February , the European Union ’ s privacy watchdog launched joint investigations with 22 national regulators into the use of cloudbased services like AWS by public sector organisations throughout the EU .
The French government put more than $ 2 billion dollars into beefing up its domestic cloud industry in November of last year , with French cloud provider OVH Cloud , along with its domestic contemporary Atos , pitching “ 100 % European public cloud services ” to its customers using Atos ' digital sovereignty service , Onecloud Sovereign Shield . In September of the last year , Google ( somewhat ironically ) began working with Deutsche Telekom on the creation of a German Sovereign Cloud . The EU-sponsored pan-European public cloud initiative Gaia-X continues to gather funding and support for a way to de-couple public cloud from
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