IOT
“ THERE ' S STILL THE ISSUE THAT THE OUTSOURCING OPTIONS
IN THE EUROPEAN DATA CENTRE AND CLOUD SPACE
ARE STILL LARGELY TO NORTH AMERICAN COMPANIES ”
MATT PULLEN EVP , MANAGING DIRECTOR
EUROPE , CYRUSONE
Resisting the Cloud A large part of why public cloud adoption has lagged , both in Europe generally , but specifically in countries like Italy , Spain , and much of Eastern Europe , is cultural , explains Pullen . “ If you think about attitudes towards outsourcing generally in Europe , culturally it isn ' t embraced - certainly in Southern European nations - the way it is in the US , for example ,” he says . “ That ' s just the culture .”
The split - where a few Northern European countries and virtually all of North America embraced outsourced data centres , and much of Europe didn ’ t - started to form around the turn of the millennium during what Pullen describes as the “ enterprise phase .”
“ Post-9 / 11 , when regulation came to bear that said data centres needed to be located away from headquarters buildings , have more resilient architecture , and so on , a lot of American and Northern European countries and companies embraced the colocation market ,” he explains . “ They saw the colocation data-centre-as-a-service providers as a useful tool to stay compliant and safe without breaking the bank .”
Southern European countries , on the other hand , took a dimmer view of colocation - an attitude which has carried over into the public cloud era . “ In Southern Europe , by contrast , you generally saw companies building their own data centres , particularly the big banks ,” says Pullen . “ Culturally , those countries just don ' t like to outsource ; they like to touch and feel their own assets .”
As the benefits of public cloud continue to be reinforced - especially as Europe ’ s
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