TECHNOLOGY
AI AND IoT IN THE AGE OF DATA GRAVITY
Working together , artificial intelligence and the internet of things are unlocking the potential of the zettabyte era .
WRITTEN BY : HARRY MENEAR
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Consider data as if it were a planet or other object with sufficient mass .” The term Data Gravity was coined back in 2010 in a blog post by Dave McCrory . Back then , McCrory worked as the VP of engineering at GE Digital . Today , he works as the VP of growth and global head of insights and analytics at Digital Realty - thanks , largely I imagine , to that blog post .
In the past couple of years , data gravity has become one of the most high-profile trends in the data centre and cloud industries , driven largely by Digital Realty ’ s own spirited push to get people to pay attention to the phenomenon . The concept , McCrory wrote in 2010 , compares the impact of increasingly large data sets to objects with a physical mass . “ As data accumulates ( builds mass ) there is a greater likelihood that additional
88 April 2021